SKF – Meet The Inventor

Personal profiles of the people behind SKF innovations.

Challenge: Show the humans behind SKF’s innovations

SKF are known in the engineering world for their world-class bearings. But very few customers meet, let alone know, the people working behind the scenes.

SKF wanted to celebrate the talented people who are working at the company. Showcasing the employees to make the brand more personal and inspire potential employees to join the company.The story also needed to appeal to a broader, non-engineering audience.

Solution: Some people see the world differently

The idea that we have our own view of the world is a very relatable concept. And we created the Meet The Inventor series to show how SKF embraces original thinkers. In fact, the success of the company depends on people who see the world differently.

Each film highlights how the individual’s perspective contributes to the progress of bearing design and performance. And we reveal how professional success at work is often rooted in a deeper, more personal character trait.

As well as scripting interviews, voiceovers and producing the film, MartinMax designed the music for the series which was adapted to reflect the individuality of the people presented.

‍

Services:

Concept |

Film production |

Scriptwriting |

No items found.

SKF wanted us to make the brand more personal and inspire talent to join the company. The films also needed to appeal to a broader, non-engineering audience.

We created the concept for a Meet the Inventor series, including the “Some people see the world differently” message and a music melody, specially designed for each Inventor.

We met employees to find parallels between their personal and working lives. Then we scripted, filmed, and edited the interviews.

Laughter and mistakes peel back the veil of controlled, professionality and give an authentic glimpse of the person that resonates with viewers.

No items found.

How did we do?

"The storytelling experience of Martin Max, their imaginative editing and scripting, helped us create films that captured the character of each employee.The skill to make our employees feel comfortable and relaxed, is something I really appreciate working with Martin Max."

Johanna Noble - Creative Content specialist at SKF

‍